Library/Meeting Prep & Discovery/Discovery Question Design/Turn a Prospect's Website into a Discovery Agenda
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Turn a Prospect's Website into a Discovery Agenda

Convert a prospect's website content into a tailored discovery agenda with hypothesis-based questions.

About this prompt

This prompt converts a prospect's website into a discovery call agenda — using their stated priorities, product positioning, and strategic language to generate hypothesis-based questions that test specific assumptions about their situation. Use it to build website-informed discovery for first calls with named accounts.Website-informed discovery questions create a qualitatively different opening impression than generic questions — they signal that you engaged with the prospect's business before the call rather than treating it like a cold discovery. This prompt reads the website content to identify the company's stated priorities and any implied operational gaps, then generates hypothesis-based questions that test whether the situations implied by the website match the reality of the buyer's experience. Fill in the website text or URL content for a discovery agenda that opens with specific context rather than broad questions.

The prompt

Turn this prospect's website into a discovery call agenda with tailored questions that uncover timeline, constraints, and pain points. [PASTE WEBSITE URL OR KEY TEXT FROM THEIR SITE] Pro Tip: Ask AI
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Variables to replace

PASTE WEBSITE URL OR KEY TEXT FROM THEIR SITE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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