Library/Meeting Prep & Discovery/Discovery Question Design/Turn a Prospect's Website into a Discovery Agenda
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Turn a Prospect's Website into a Discovery Agenda

Convert a prospect's website content into a tailored discovery agenda with hypothesis-based questions.

About this prompt

Turns the text of a prospect's website into a timed discovery agenda for a first call. It quotes what the site actually says, builds three to five hypotheses about timeline, constraints and pain from those quotes, and writes questions labelled by what they uncover (business outcome, process gap, risk or decision criteria) and by whether they rest on the site's own words or on an inference. Use it before a first discovery call with a named account when you want to open from their language, not a generic question list.Website-informed questions signal that you engaged with the prospect's business before the call, but only if they rest on what the site really says. This prompt works only from website text you paste in, page by page: it extracts and quotes the stated priorities, audiences, proof, initiatives and news, forms a handful of hypotheses about timeline, constraints and pain from those extracts, and arranges two or three open questions per hypothesis into a timed agenda for the length of your call. Every question is labelled by what it uncovers and marked SOURCE or HYPOTHESIS, so you never present a guess as something you read; anything the site does not say, such as budget or decision process, is listed as UNKNOWN with the question that closes it. Fill in [PROSPECT COMPANY], [PASTE WEBSITE TEXT], [CONTACT ROLE], [YOUR SOLUTION] and [CALL LENGTH]. After the call, use the checklist to record which hypotheses held and carry them into your CRM notes or follow-up prep. If you only need a short question list rather than a full agenda, use Generate Discovery Questions from a Prospect's Website.

The prompt

Act as a senior account executive preparing a first discovery call, and turn the prospect's own website copy into a timed discovery agenda with tailored questions that uncover timeline, constraints an
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Variables to replace

PROSPECT COMPANY|PASTE WEBSITE TEXT|CONTACT ROLE|YOUR SOLUTION|CALL LENGTH

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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