Library/Channel, Partner & Indirect Sales/Alliance & SI / GSI Management/Structure an SI teaming agreement and joint GTM
TestedChannel, Partner & Indirect SalesSame-Day Use (under 30 min)

Structure an SI teaming agreement and joint GTM

Structure an SI teaming agreement up front, with clear roles, fair economics, and rules of engagement.

About this prompt

This prompt helps Partner and Channel Managers structure a teaming agreement and joint go-to-market with an SI partner so the partnership doesn't dissolve into finger-pointing. It defines roles across the deal lifecycle, the economic split, rules of engagement, a joint GTM plan, and negotiation prep. Use it when you're setting up an SI partnership and want the structure right before signing.Vague SI partnerships turn into finger-pointing and stalled deals, so getting roles and economics explicit up front is the whole game. This prompt structures who owns what across the deal lifecycle and how money actually flows. You provide the partner and their role in PARTNER, WHAT THEY'D DO (implement, co-sell, influence, resell), your role in WHAT WE DO IN THE PARTNERSHIP, the opportunity in THE GTM (target clients, joint solution, the pipeline thesis), the money in SERVICES REVENUE, MARGINS, REFERRAL FEES, RESELL, and friction points in WHERE INTERESTS MIGHT CONFLICT. It returns explicit roles and responsibilities, an economic structure fair to both sides, rules of engagement for co-selling without stepping on each other or your direct team, a concrete joint GTM plan with a first proof play, negotiation prep on contentious points (exclusivity, margins, account control, joint-solution IP), success metrics, and clear flags for what needs legal and contracts review. Use this for structuring the deal, distinct from the engagement-plan prompt that earns mindshare with a dormant SI. The tip: be candid in the tension field, because if the economics or roles look fundamentally misaligned, you want to hear it before you sign something that won't get worked.

The prompt

I'm structuring a teaming agreement / joint GTM with an SI partner and I want to get the structure right up front, because vague partnerships turn into finger-pointing and stalled deals. Help me prep
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Variables to replace

PARTNER, WHAT THEY'D DO — IMPLEMENT, CO-SELL, INFLUENCE, RESELL | WHAT WE DO IN THE PARTNERSHIP | THE GTM — TARGET CLIENTS, JOINT SOLUTION, THE PIPELINE THESIS | SERVICES REVENUE, MARGINS, REFERRAL FEES, RESELL | WHERE INTERESTS MIGHT CONFLICT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatPartner Manager,Channel Manager
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryChannel, Partner & Indirect Sales
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