Library/Meeting Prep & Discovery/Discovery Question Design/Structure a Product Demo Around Buyer Pain
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Structure a Product Demo Around Buyer Pain

Builds a pain-mapped demo structure — opening, feature-to-pain ties, differentiation moment, and next-step close — for.

About this prompt

Produces a complete demo run-of-show for AEs and SEs by mapping a product's capabilities to a specific buyer's pain and desired outcome. Takes the product, buyer roles, pain to address, capabilities to showcase, current environment, and desired outcome and outputs a structured narrative with an opening recap, three feature-to-pain connections, a differentiation moment, Q&A prep, and a closing next-step proposal. Use it when building a demo for a defined opportunity with known pain.A demo without a structure tied to buyer pain becomes a feature tour — buyers disengage after the first ten minutes. This prompt takes six inputs — [PRODUCT], [BUYER ROLES], [PAIN], [CAPABILITIES], [ENVIRONMENT], and [OUTCOME] — and produces a five-part demo structure: an opening that recaps the buyer's situation in their language, three capability-to-pain connections that show you listened in discovery, a differentiation moment designed to separate you from the status quo, Q&A preparation for the questions each buyer role is likely to ask, and a close that proposes a specific next step. The [ENVIRONMENT] input is often skipped but matters — knowing what they're currently running shapes how you frame the transition. Use this over the discovery-driven demo script (0001) when you have defined capabilities to showcase but are building the structure from scratch rather than from detailed discovery notes.

The prompt

Generate discovery questions for a financial services buyer. Context: - Prospect: [NAME, TITLE AT INSTITUTION] - Institution type: [TYPE] - My product: [WHAT YOU SELL] - Likely compliance concerns: [R
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Variables to replace

NAME, TITLE AT INSTITUTION | TYPE | WHAT YOU SELL | RELEVANT REGULATIONS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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