Library/Account Research & Buyer Intelligence/Buying Signals & Intent Data/Score Website Visitors by ICP Fit and Engagement Signals
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Score Website Visitors by ICP Fit and Engagement Signals

Analyze website visitor behavior against ICP criteria and produce engagement scores with next actions per account.

About this prompt

This prompt scores website visitors by combining engagement signals (page views, time on site, form fills) with ICP firmographic fit data to produce a prioritized list of accounts for outreach. Use it when analyzing intent data from website tracking tools to identify which anonymous or known visitors are worth prioritizing for SDR follow-up. Requires visitor behavior data and company firmographics as inputs.Website visitor data is only valuable when it's scored against ICP criteria — a company that spends 10 minutes on your pricing page but doesn't match your ICP is less valuable than a company that visited two pages but is a perfect firmographic fit. This prompt combines engagement signals with ICP firmographic scoring to produce a ranked list of visitors with a combined score for each, a recommended next action (immediate outreach, monitor, or disqualify), and the specific evidence behind each score. Replace the input fields with your actual website domain, visitor behavior data, and firmographic data from your tracking tool. Use this as a weekly SDR prioritization workflow to focus outbound effort on accounts that are already showing interest. For best output, provide data from multiple sessions rather than single-visit snapshots — behavioral patterns across multiple visits are far more reliable indicators of intent.

The prompt

{ "intro": "You are an AI-powered website visitor intelligence system. Your mission is to analyze visitor behavior and identify high-intent prospects.", "task": "Score website visitors based on engage
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Variables to replace

"PAGE VIEWS", "TIME ON SITE", "FORM FILLS"|"INDUSTRY", "EMPLOYEE COUNT", "REVENUE"|COMPANY NAME|SCORE 1-100|FIT SCORE 1-100|AI-RECOMMENDED NEXT STEP

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePre-Prospecting
SeatSDR, BDR, RevOps / Sales Ops
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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