Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Score an Enterprise Account for Pursuit Priority
TestedDeal Strategy & Stakeholder ManagementDeep Work (30+ min)

Score an Enterprise Account for Pursuit Priority

Run a nine-dimension pursuit decision on any account to determine whether it deserves serious selling time.

About this prompt

This prompt evaluates a target enterprise account across nine structured dimensions — ICP fit, pain probability, trigger quality, timing, access path, buying committee, deal shape, disqualification risks, and best first move — and produces a scored pursuit decision, a three-wedge analysis, a buying committee hypothesis, and a 14-day action plan. AEs and enterprise sellers use it when deciding whether to commit real time to a new account or move on. Use it at the beginning of a territory planning cycle or when an account surfaces from a trigger event and you need to decide fast.Territory time is finite, and the most common mistake enterprise sellers make is pursuing accounts that look interesting but have no buying motion. This prompt forces a structured go/no-go decision before you burn a week on research and outreach. Fill in [COMPANY NAME] and [INDUSTRY] to ground the analysis, then provide [REVENUE, EMPLOYEE COUNT, GEOGRAPHY, BUSINESS UNITS] to calibrate deal shape expectations. [DESCRIBE SOLUTION CLEARLY] and [ICP CRITERIA] are the two highest-impact fields — vague inputs here produce generic output, so write them as if briefing a new AE on your product and your best customers. Paste everything you know into [PASTE RESEARCH, TRIGGERS, TECH STACK, BUYING SIGNALS, JOB POSTINGS, RECENT NEWS, PREVIOUS CONVERSATIONS, PARTNER CONNECTIONS, CRM NOTES, EXISTING RELATIONSHIPS] and list your [TARGET PERSONAS] and [TERRITORY, SALES CYCLE, AVERAGE DEAL SIZE, PRODUCT FIT LIMITATIONS, PARTNER INVOLVEMENT, COMPETITOR PRESENCE, TIMING] to enable the constraints section. This prompt is built for enterprise AEs evaluating net-new logos — if you are already in active evaluation with a live opportunity, use a deal inspection or MEDDPICC gap analysis prompt instead. Read the Brutal Truth section first: it is the most useful part for checking your own assumptions before you commit time.

The prompt

You are an elite enterprise sales strategist, CRO-level account prioritization advisor, and MEDDIC deal inspection coach. Your job is not to tell me this account is interesting. Your job is to determi
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Variables to replace

COMPANY NAME | INDUSTRY | REVENUE, EMPLOYEE COUNT, GEOGRAPHY, BUSINESS UNITS | DESCRIBE SOLUTION CLEARLY | ICP CRITERIA | RESEARCH, TRIGGERS, TECH STACK, BUYING SIGNALS, JOB POSTINGS, RECENT NEWS, PRIOR CONVERSATIONS, PARTNER CONNECTIONS, CRM NOTES, EXISTING RELATIONSHIPS | TARGET PERSONAS | TERRITORY, SALES CYCLE, AVERAGE DEAL SIZE, PRODUCT FIT LIMITATIONS, PARTNER INVOLVEMENT, COMPETITOR PRESENCE, TIMING

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Engineer,SDR
DifficultyAdvanced
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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