Library/Account Research & Buyer Intelligence/Company & Account Research/Score Account Fit and Map Stakeholders Pre-Outreach
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Score Account Fit and Map Stakeholders Pre-Outreach

Produces a six-section account brief including an ICP fit score, pain analysis, stakeholder map, and competitive.

About this prompt

Takes a company name, your ICP criteria, and your product, then returns a structured research output: company summary, a scored ICP fit assessment with rationale, pain point analysis, stakeholder map, personalized outreach angle, and competitive positioning. For SDRs, BDRs, and AEs doing pre-outreach account research on named accounts. Use it when you need a more rigorous brief than a quick LinkedIn scan before engaging a high-priority account.High-priority accounts deserve more than a surface-level company overview before first contact. This prompt produces a six-section brief that goes beyond basic research: the ICP fit score (1–10) is grounded in your specific ICP criteria rather than a generic assessment, making it useful for prioritization conversations with your manager; the stakeholder map identifies who to engage and in what order; the competitive positioning section prepares you for the incumbent question before it comes up. Fill in FILL IN ICP CRITERIA with the actual signals you use to qualify accounts — headcount range, tech stack, business model, revenue, or whatever your team has validated. Use this over a lighter account brief when the account is Tier 1 or when you're preparing for a multi-threaded outreach strategy. Practical tip: the pain point analysis is most useful when you read it against the stakeholder map — different personas within the same account often feel the same pain very differently.

The prompt

You are a B2B sales strategist. Research [FILL IN company name] and produce: (1) a concise company summary including industry, size, revenue, and business model, (2) an ICP fit score 1-10 based on my
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Variables to replace

FILL IN COMPANY NAME | FILL IN ICP CRITERIA

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSDR, BDR, AE
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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