Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Score a Contact as Champion, Coach, or Risk
TestedDeal Strategy & Stakeholder ManagementSame-Day Use (under 30 min)

Score a Contact as Champion, Coach, or Risk

Score a contact against eight Champion criteria and get a classification, testing plan, and questions to validate them.

About this prompt

This prompt evaluates whether a specific contact is a true Champion, a developing Champion, a coach, a friendly evaluator, or a false-confidence risk — using a scored eight-criterion framework. It's built for AEs who have a contact they rely on but aren't sure that person can actually move the deal. Use it when you're heading into evaluation or late-stage and need to know whether your internal relationship is real influence or just access.Happy ears kill deals. A contact who takes your calls, praises your demo, and says 'I think we'll go with you' may have zero influence, no internal selling behavior, and no stake in the outcome. This prompt runs a disciplined Champion test against eight criteria — influence, power access, pain, mutual interest, internal selling, insider information, willingness to challenge, and commitment — scoring each 1 to 5 with evidence, counter-evidence, and a validation test. You provide [NAME AND TITLE], [COMPANY], [OPPORTUNITY], [SOLUTION], what the contact has said ([QUOTES OR NOTES]), what they've done ([ACTIONS TAKEN]), and what access they've provided ([MEETINGS, INTERNAL INFO, STAKEHOLDER INTROS, BUDGET INFO, DECISION PROCESS DETAILS]). Add [KNOWN OR UNKNOWN] for their personal stake and influence, and note any current [RISKS]. The output classifies the contact, gives a confidence score, surfaces the biggest risk, provides exact questions and asks to test them, and includes a manager-ready paragraph summarizing the situation. Use this prompt for contacts you've had multiple conversations with — it requires behavioral evidence to score accurately.

The prompt

You are a brutally honest enterprise sales coach. Your job is to determine whether my contact is a true Champion, a Coach, a friendly evaluator, or a dangerous source of false confidence. Do not p
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Variables to replace

NAME AND TITLE | COMPANY | OPPORTUNITY | SOLUTION | QUOTES OR NOTES | ACTIONS TAKEN | MEETINGS, INTERNAL INFO, STAKEHOLDER INTROS, BUDGET INFO, DECISION PROCESS DETAILS | KNOWN OR UNKNOWN | RISKS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Engineer
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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