Library/Leadership, Coaching & People Management/Strategy, Planning & GTM Leadership/Run SWOT and Five Forces with GTM Sales Implications
TestedLeadership, Coaching & People ManagementQuick Win (under 10 min)
About this prompt
This prompt builds a SWOT analysis (seven per quadrant) with SO, ST, WO, and WT strategic cross-implications, a Porter's Five Forces analysis of rivalry, entrants, substitutes, buyer power, and supplier power — and translates everything into direct sales and GTM implications for positioning, pricing, target account selection, objection handling, proof requirements, sales cycle difficulty, and differentiation. It's for sales directors, founders, and sales managers making strategic market decisions.Unlike standard SWOT templates that produce lists and stop there, this prompt forces translation from analysis to sales implication — the what does this mean for how we sell section is what makes the output commercially useful rather than academically interesting. Fill in your company, product, industry, stage, ICP, buyer roles, business model, and geography, and the analysis produces both the framework outputs and the specific sales team actions (top five). The Porter's Five Forces section is most useful for understanding why deals take a certain amount of effort to close — high buyer power, strong substitutes, and intense rivalry all create predictable selling patterns that the output identifies. Use this for annual planning, entering a new market, or when your win rate has changed materially and you need a structural explanation. One tip: run this analysis when preparing a board presentation or annual sales plan — it provides the competitive market framing that makes your growth assumptions credible.The prompt
Act as a senior B2B strategy advisor and revenue model analyst. Create a sales- and GTM-focused SWOT and Porter's Five Forces analysis for: - Company: [COMPANY] - Product/service: [PRODUCT] - Industry
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Variables to replace
COMPANY | PRODUCT | INDUSTRY | STAGE | TARGET CUSTOMER | BUYER TITLES | MODEL | GEOGRAPHY
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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