Library/Account Research & Buyer Intelligence/Competitive Intelligence/Run a SWOT and Porter's Five Forces for GTM Planning
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Run a SWOT and Porter's Five Forces for GTM Planning

Generate a SWOT and Porter's Five Forces analysis translated into direct sales and GTM implications.

About this prompt

This prompt produces a structured SWOT and Porter's Five Forces analysis for sales directors and managers who need to understand how market structure affects deal dynamics, pricing power, and win rates. It includes cross-analysis plays and translates each finding into positioning, objection handling, and target account selection implications. Use it during annual planning, new market entry, or competitive strategy reviews.Sales leaders use this prompt when they need a structured view of where their company is competitively advantaged or exposed — and what that means for how reps should sell, price, and position against alternatives. The user supplies [COMPANY], [PRODUCT], [INDUSTRY], [STAGE], [ICP], [BUYER TITLES], [MODEL], and [GEOGRAPHY]. The output covers seven strengths, weaknesses, opportunities, and threats with deal-impact explanations, SWOT cross-analysis plays (SO, ST, WO, WT), and a five forces assessment that explicitly connects each force to pricing power, deal dynamics, and win rates. This prompt is best for leadership-level planning — sales directors, founders, or heads of revenue who are setting direction, not individual AEs prepping for a specific deal. Use a competitive battlecard prompt instead when you need rep-level objection scripts. For best results, fill in the [STAGE] and [BUSINESS MODEL] fields accurately — a Series A SaaS company faces very different five forces dynamics than an established enterprise services firm, and the recommendations will differ significantly. This prompt is optimized for ChatGPT.

The prompt

You are a senior B2B strategy advisor, competitive positioning analyst, and revenue model strategist. Your task is to produce a sales- and GTM-focused SWOT and Porter's Five Forces analysis for: Compa
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Variables to replace

COMPANY | PRODUCT | INDUSTRY | EARLY / GROWTH / ESTABLISHED | ICP | BUYER TITLES | MODEL | GEOGRAPHY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Sales Manager
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withChatGPT
CategoryAccount Research & Buyer Intelligence
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