Library/Account Research & Buyer Intelligence/Competitive Intelligence/Run a SWOT Analysis on a Target Account's Competitive Position
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Run a SWOT Analysis on a Target Account's Competitive Position

Generate a structured SWOT analysis for a target company to map competitive strengths, weaknesses, and vulnerabilities before building your approach.

About this prompt

This prompt helps AEs, sales managers, and sales directors produce a structured SWOT analysis on a prospect or target company, evaluating how it stacks up against its competitors before building a sales approach. Use it during pre-prospecting research when you need to understand the account's competitive environment to shape your messaging and identify where your product addresses their strategic vulnerabilities. It's most useful when you're planning a displacement play or entering a competitive account.Going into a target account without understanding where they sit competitively is a common research gap — you end up pitching to a generic pain profile instead of the actual strategic pressures the company faces. This prompt generates a SWOT analysis for [Company] that maps internal strengths and weaknesses against external competitive opportunities and threats, giving you a picture of where they're under pressure and where they're confident. Fill in [Company] with the specific account name, and include any known context about their industry, recent news (funding, product launches, leadership changes), and the competitors they're most concerned with — that context is the difference between a useful SWOT and a generic one. Use this prompt before building your displacement narrative or first outreach sequence; it's pre-prospecting research, not a mid-deal tool. For accounts already in active evaluation, a real-time competitive objection handler is more relevant. One practical tip: run this alongside the competitor profiling prompt (if you have a known incumbent) to triangulate both sides of the competitive dynamic before building your messaging.

The prompt

You are a B2B competitive strategist helping a sales team. Build a sales-focused SWOT analysis for [COMPANY] that a rep or account team can act on in live deals. Inputs: - Company being analyzed: [COM
The rest of this prompt is Pro.Copying the full text is Pro. Browsing stays free, and 100 prompts are free in full.
Start Pro — $4.99/monthSee the free prompts
Copy prompt
☆ Save to library
Send to a teammate
Email it
Link copied — paste it in Slack
Open in
ClaudeChatGPTCopilotGemini
Copying the full text is Pro.

Variables to replace

COMPANY | PRODUCT OR CATEGORY | COMPETITORS, OR "INFER AND STATE YOUR ASSUMPTION" | ICP | PASTE RECENT NEWS, POSITIONING, PRICING SIGNALS, OR "NOTHING YET" | FACT | INFERENCE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, Sales Director
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
Promptifi ProFull text of all 2,900+ prompts, every workflow, unlimited saves.Start Pro — $4.99/moor $99 once, lifetime
You're ProFull library open. Copy, save, and chain anything.
More from the library

Reps who ran this also ran.

Evaluation
PRO

Write Live-Call Rebuttals for Three Common Objections

This prompt produces natural-sounding spoken rebuttals for up to three sales objections, each under 50 words and built for use in a live call rather than a written response. It is built for AEs, inside sales reps, sales managers preparing coaching material, and founder-led sellers who need to handle recurring objections consistently. Use it when you have identified the specific objections your deals run into and want structured, ready-to-speak responses.

AE, Inside Sales, Sales Manager, Founder-Led SellerAI-Agnostic
Open →
Discovery
PRO

Extract Deal Intelligence from Call Transcript

This prompt helps AEs and Sales Engineers extract structured deal intelligence from a discovery or qualification call transcript. It produces a stakeholder map, key intelligence summary, current-state environment snapshot, red and green flags, MEDPICC scoring with rationale, and prioritized next steps. Use it immediately after any prospect call where you need to update your CRM, align internally, or prepare for the next conversation.

AE, Sales EngineerAI-Agnostic
Open →
Prospecting
PRO

Generate 10 Angle-Diverse Cold Email Variants Under 75 Words

This prompt generates ten cold email variants — one per named angle — each under 75 words, built around a no-oriented question and an easy out. It is designed for SDRs, BDRs, and AEs who need a full A/B test suite for a specific persona and industry without duplicating approach or question type. Use it when you are launching a new sequence and want to cover the full angle spectrum before committing to a primary message.

SDR,BDR,AEAI-Agnostic
Open →

Stop rewriting. Start closing.

Browse the librarySee pricing
Copy prompt
Start Pro — $4.99/mo