Library/Deal Strategy & Stakeholder Management/Deal Planning & Opportunity Strategy/Run a SWOT Analysis on a Company, Territory, or Deal
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Run a SWOT Analysis on a Company, Territory, or Deal

Generate a detailed SWOT analysis from a sales perspective, with practical actions for each quadrant that reps and

About this prompt

This prompt produces a structured SWOT analysis for a company, product, territory, account, or sales motion, evaluated through a field sales lens rather than a generic strategy framework. It's built for AEs, Sales Managers, and Sales Directors who need to assess risk and identify leverage points before a deal review, territory plan, or competitive conversation. Use it when you need a structured way to pressure-test a deal, account, or go-to-market approach before committing to a strategy.A SWOT is only useful in sales if each quadrant translates into something a rep can actually do in the field — not a slide deck observation. This prompt generates a sales-oriented SWOT for [company, product, territory, account, or sales motion], with each strength, weakness, opportunity, and threat evaluated for its effect on prospecting, discovery, differentiation, and closing. Customize the subject with as much specificity as possible: a named account or territory produces more actionable output than a general product review. The output includes a recommended sales actions section that turns the analysis into a prioritized list of next steps for reps or managers — making it usable in a pipeline review or QBR rather than just in a planning deck. Use this prompt for strategic analysis of a company, product, or territory; for a deal-level inspection focused on MEDDPICC gaps and close plan risks, a deal strategy prompt is a better fit. For best results, include any specific risks you're already aware of — a competitor win in the account, a champion change, a pricing gap — so the analysis addresses real threats rather than hypothetical ones.

The prompt

Act as an experienced B2B sales strategist and revenue advisor. Create a detailed SWOT analysis for [company, product, territory, account, or sales motion]. Evaluate the business from a sales perspec
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Variables to replace

COMPANY, PRODUCT, TERRITORY, ACCOUNT, OR SALES MOTION

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageOngoing/Cross-Stage
SeatAE,Sales Manager,Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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