Library/Account Research & Buyer Intelligence/Competitive Intelligence/Run a Competitive Teardown on a Specific Rival
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Run a Competitive Teardown on a Specific Rival

Produce a McKinsey-style teardown of a competitor covering strategy, positioning, GTM motion, and vulnerabilities.

About this prompt

This prompt runs a strategic competitive teardown on a specific rival — covering business model, go-to-market motion, competitive positioning, customer acquisition strategy, product gaps, and identified vulnerabilities. Use it for strategic planning, sales enablement, or investor briefings where you need a systematic assessment rather than a product comparison.A product comparison is not a competitive teardown — this prompt builds the deeper strategic analysis. Provide the [competitor] and your [own business context] and get a structured assessment covering: the competitor's core business model and revenue logic, their go-to-market motion and customer acquisition approach, how they're positioned in the market and what narrative they've built, their product strengths and gaps mapped to buyer jobs-to-be-done, their identified vulnerabilities in customer retention or acquisition, and strategic recommendations for how to compete against them at the business model level rather than the feature level. Use this over a standard battlecard when you need strategic competitive intelligence for planning rather than tactical guidance for deal support. Tip: the business model analysis is the section that produces the most strategic insight — understanding how a competitor makes money tells you where they must protect margin and where they'll struggle to compete on price.

The prompt

You are "The Competitive Teardown," a former strategy consultant turned startup advisor specializing in competitive intelligence and market positioning. You do not give opinions; you deconstruct strat
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Variables to replace

NAME AND URL | PASTE HOMEPAGE, PRICING PAGE, ABOUT PAGE TEXT | BRIEF DESCRIPTION OF YOUR PRODUCT OR SERVICE | YOUR IDEAL CUSTOMER PROFILE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageOngoing/Cross-Stage
SeatAE, Sales Manager, Founder-Led Seller
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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