Library/Deal Strategy & Stakeholder Management/Objection Handling & Risk Reduction/Respond When Told a Competitor Is Cheaper
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)
About this prompt
This prompt writes a response to 'competitor X is cheaper' that reframes the price comparison around value delivered, total cost of ownership, and what the difference in price actually reflects — rather than defending your price or matching it. Use it when a competitor's lower price is being used as leverage in a negotiation.'They're cheaper' is the most common price objection in competitive deals, and most sellers respond by either defending their price (which sounds like a non-answer) or discounting (which signals the original price was inflated). This prompt takes your [price], the [competitor's price if known], your [key differentiators], and a [specific value proof point] and generates a response that reframes the comparison around what the difference in price actually reflects — implementation quality, support depth, customer outcomes, or total cost of ownership. It includes questions that surface where the cheaper option's real costs appear after purchase. Use this over a generic price objection response when you have specific evidence of where value differences manifest. Tip: the total cost of ownership questions are the most powerful output here — 'what does it cost you when implementation takes 6 months instead of 6 weeks?' makes the price difference feel less significant than it did when it was just a line item comparison.The prompt
The prospect said: "[COMPETITOR] is cheaper."
Our pricing: [AMOUNT]
Their pricing: [AMOUNT if known]
Our value: [WHY WE'RE WORTH IT]
Create a response that:
- Doesn't trash competitor's product
- Re
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Variables to replace
COMPETITOR|AMOUNT|AMOUNT IF KNOWN|WHY WE'RE WORTH IT
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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