Library/Account Research & Buyer Intelligence/Competitive Intelligence/Research a Competitor Using Bing Web Access
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Research a Competitor Using Bing Web Access

Use Bing-grounded web research to build a current competitive brief on a named competitor for an active deal.

About this prompt

This prompt instructs an AI with Bing web access to research a named competitor for a specific active deal — finding their most recent product announcements, current pricing signals, customer reviews, and positioning changes. Use it when current competitive intelligence on a specific competitor is needed immediately before a competitive deal conversation.Deal-specific competitive research requires current information, not historical summaries — this prompt instructs the AI to search Bing for the most recent developments on a named competitor and synthesize them into a brief that covers product news, pricing, customer sentiment, and any positioning changes that affect this deal specifically. Fill in the competitor name and the deal context for a brief that's more current than your existing battlecard and calibrated to the specific competitive dynamic in this deal. Use this alongside your standing battlecard rather than as a replacement — the brief adds recency, the battlecard adds depth.

The prompt

Research [COMPETITOR NAME] for a deal I'm working on against them, based on the source material I paste below. Find: 1. Their most recent product announcements and press releases 2. Current pricing (i
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Variables to replace

COMPETITOR NAME | YOUR SOLUTION CATEGORY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withMicrosoft Copilot
CategoryAccount Research & Buyer Intelligence
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