Library/Account Research & Buyer Intelligence/Competitive Intelligence/Research a Competitor Across Product, Pricing, and Customers
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Research a Competitor Across Product, Pricing, and Customers

Compile structured competitive intelligence across product, pricing, sales tactics, and customer profiles for any rival.

About this prompt

This prompt structures a full competitive research brief on a named competitor, organized across five domains: product, pricing, sales motion, customer base, and positioning. It is built for AEs and sales managers who need a repeatable intelligence-gathering framework rather than a one-off lookup. Use it during pre-prospecting, before entering a new competitive segment, or when a new competitor starts showing up in deals.The output is organized into five sections — product intel (features, recent releases, public roadmap, known limitations), pricing intel (model, price points, discount behavior, contract terms), sales intel (process, common tactics, strengths to counter, weaknesses to use), customer intel (target profiles, reference accounts, win/loss patterns, complaints), and positioning (how they message against you). It also includes a recommended source list: G2 and Capterra reviews, LinkedIn activity, job postings, press releases, and customer testimonials. Provide COMPETITOR NAME and WHAT YOU SELL so the output stays anchored to what is relevant to your deals rather than producing generic market research. This prompt is a research organizer, not a battlecard — use the battlecard prompts to translate this intelligence into field-ready materials. For best results, run this prompt before quarterly planning or when a competitor starts appearing in three or more deals in a row, then update it on a cadence rather than rebuilding from scratch each time.

The prompt

Help me gather competitive intelligence. Competitor: [COMPETITOR NAME] My product: [WHAT YOU SELL] Research and organize: PRODUCT INTEL - Features and capabilities - Recent releases - Roadmap (if p
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Variables to replace

COMPETITOR NAME|WHAT YOU SELL

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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