Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Position Against a Specific Competitor in an Active Deal
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)
About this prompt
This prompt helps AEs build a targeted competitive strategy for a specific deal where a named competitor is in play. It produces landmines to plant early, questions to differentiate without direct attacks, prepared responses to "why not them," an honest head-to-head comparison, and indicators that the deal is a bad fit. Use it during active evaluation when you have confirmed the competitor is involved.Generic competitive positioning falls flat when a specific account has a specific evaluation underway. This prompt is built for that scenario — it takes deal-specific context and produces a customized competitive plan rather than a reusable battlecard. Provide the prospect company name, the competitor's name, how you know they are in the deal, the prospect's evaluation criteria, where the competitor is strong, and where you are strong. The output covers six areas: early landmines to plant, differentiating discovery questions, responses to direct comparisons, an honest head-to-head feature assessment, customer proof points relevant to this deal, and signals that you should walk away rather than fight. The prompt enforces a few rules by design — it will not generate trash-talk, will not hide where the competitor wins, and will keep the framing grounded in what is best for the customer rather than fear, uncertainty, and doubt. Use this after confirming competitive presence, not speculatively. One practical tip: feed the prompt the prospect's actual stated evaluation criteria from your discovery notes so the competitive framing maps to what they said they care about, not what you assume they care about.The prompt
Help me position against [COMPETITOR] in this deal.
Situation:
● Prospect: [COMPANY]
● Competitor: [COMPETITOR NAME]
● How we know they're involved: [SOURCE]
● Prospect's evaluation criteria: [WHAT MA
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Variables to replace
COMPETITOR|COMPANY|COMPETITOR NAME|SOURCE|WHAT MATTERS TO THEM|THEIR ADVANTAGES|OUR ADVANTAGES
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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