Library/Account Management & Customer Growth/Expansion, Upsell & Cross-Sell/Plan Land-and-Expand Play for a Customer Account
TestedAccount Management & Customer GrowthQuick Win (under 10 min)

Plan Land-and-Expand Play for a Customer Account

Map adoption signals, cross-sell opportunities, and executive outreach steps for an account's expansion.

About this prompt

Develops a structured land-and-expand play for a named customer, identifying where adoption signals indicate readiness, where cross-sell opportunities exist, and what executive engagement steps to take. CSMs and AMs use this during post-sale planning when an account is stable but under-expanded. Run it any time you're entering a QBR cycle or preparing a growth conversation with an account sponsor.Expanding an account without a clear play usually means waiting for the customer to ask — which rarely happens on your timeline. This prompt produces a land-and-expand plan for a named account that identifies adoption signals worth acting on, specific cross-sell angles, and the executive engagement moves needed to open the next conversation. Insert the customer name and, if available, add context about current product usage, open support tickets, or recent QBR themes for a more targeted output. Adjust by specifying whether you need the plan to focus on cross-sell into a new team, upsell to a higher tier, or executive sponsorship for a renewal push. Use this over a generic account plan template when you need a play, not a summary. Before running the prompt, note any champion changes or reorg signals — the expansion approach shifts significantly when your main contact has moved.

The prompt

As a Customer Success Partner, develop a land-and-expand play for [customer_name]. Identify adoption signals, cross-sell opportunities, and executive engagement steps to unlock expansion.
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Variables to replace

CUSTOMER_NAME

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePost-Sale/Growth
SeatCSM, AM, AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Management & Customer Growth
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