Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Plan an ABM Campaign for Target Accounts
TestedProspecting & Pipeline CreationSame-Day Use (under 30 min)

Plan an ABM Campaign for Target Accounts

Plan a multi-channel ABM campaign with account research, personalization guide, and sales alignment.

About this prompt

This prompt builds an account-based marketing campaign plan for AEs, SDRs, and Sales Managers who want to run coordinated, personalized campaigns against a defined list of target accounts. It covers account research approach, multi-channel play design, personalization guidelines, sales-marketing alignment, and account engagement measurement. Use it when moving from spray-and-pray outreach to a focused account-based approach. Fill in your target accounts by tier, the personas to reach, campaign goal, and available resources.ABM works when it's genuinely account-specific and when sales and marketing are actually coordinated — two things that rarely happen without a written plan. This prompt builds a full ABM campaign plan starting from your account tier structure: tier-one accounts get a one-to-one highly personalized approach, tier-two get industry-cluster campaigns, and tier-three get scaled one-to-many plays. For each tier, the output covers the channel mix (digital ads, email, LinkedIn, direct mail, events), the personalization guide showing what to customize per account, the research plan for what intelligence you need and where to find it, the sales-marketing handoff points, and the measurement framework tracking account engagement scoring, meetings booked, and pipeline created. Key inputs are the account list or account selection criteria, the personas to reach, the campaign goal, budget, available channels, and what content you have. Use this for a full ABM motion; for individual account research as a standalone exercise, use the target account brief prompt.

The prompt

ABM focuses resources on accounts that matter. Plan coordinated campaigns for your target accounts. Tell me about your target accounts. I'll help plan the campaign. TARGET ACCOUNTS: [LIST OR CRITERIA]
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Variables to replace

TIER 1 | TIER 2 | TITLE | CARES ABOUT | AWARENESS / ENGAGEMENT / PIPELINE | RANGE | CHANNELS | WHAT YOU HAVE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, SDR, Sales Manager
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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