Library/Account Research & Buyer Intelligence/Competitive Intelligence/Mine G2 Reviews to Build Competitive Battle Intel
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Mine G2 Reviews to Build Competitive Battle Intel

Convert pasted G2 reviews of a competitor into complaints, praise points, gaps, and discovery questions you can use in

About this prompt

This prompt processes raw G2 review text for a named competitor and extracts the top complaints, praise points, missing features, and frustrated customer segments. It also generates discovery questions that surface those complaints without naming the competitor, and a competitive differentiator statement for each key weakness. AEs and SDRs should use it when building or refreshing a battlecard, or before entering a competitive displacement deal.When a prospect is evaluating your competitor or currently using them, you need specific ammunition — not generic positioning. This prompt processes the actual review text from [COMPETITOR NAME]'s G2 profile and structures it into five categories of competitive intelligence: top complaints, genuine praise points, feature gaps, the company sizes and industries most frustrated, and paraphraseable quotes for live conversations. It also produces discovery questions designed to surface those known pain points naturally, without mentioning [COMPETITOR] by name, which protects you from appearing to trash a vendor. Fill [COMPETITOR NAME] consistently across the prompt so the output remains coherent, and paste recent reviews from [PASTE G2 REVIEW TEXT] — the more reviews you include, the more reliable the pattern extraction. Use this prompt to build a new battlecard section or refresh an existing one when a competitor has shipped major updates and your existing intel is stale. It's distinct from a head-to-head comparison prompt: this one starts from customer voice, not vendor marketing claims. For best results, include reviews from the last 12 months and filter to your ICP company size before pasting.

The prompt

I want to mine public G2 reviews of [COMPETITOR NAME] to build sales intelligence. Analyze the reviews below and extract: 1. Top 5 complaints (what reviewers dislike most) 2. Top 5 praise points (what
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Variables to replace

COMPETITOR NAME|COMPETITOR|PASTE G2 REVIEW TEXT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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