Library/Account Research & Buyer Intelligence/Industry & Vertical Context/Market Size Analysis Top-Down Bottom-Up
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Market Size Analysis Top-Down Bottom-Up

Generate a dual-method market sizing analysis combining top-down and bottom-up approaches to validate opportunity size before building your territory plan.

About this prompt

This prompt produces a structured market size analysis using both top-down (TAM/SAM/SOM) and bottom-up (unit-level) methodologies for a defined product, market, and geography. It's built for AEs, sales directors, RevOps teams, and founder-led sellers who need to size an opportunity before allocating prospecting resources or building a territory plan. Use it in the pre-prospecting stage when you need a defensible number for internal alignment or to frame the market opportunity in a pitch.

The prompt

Analyze the market size for [PRODUCT] in [MARKET] within [GEO]. Provide both top-down (industry reports) and bottom-up (accounts × ACV) approaches. Include: TAM, SAM, SOM, growth rate, and key sizing
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Variables to replace

PRODUCT | MARKET | GEO

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePre-Prospecting
SeatAE, Sales Director, RevOps / Sales Ops, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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