Library/Meeting Prep & Discovery/Discovery Question Design/Map the Competitive Situation Without Triggering Defense
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Map the Competitive Situation Without Triggering Defense

Generate questions to surface what else a prospect evaluates without triggering competition anxiety.

About this prompt

This prompt generates questions to discover who else a prospect is evaluating, how the evaluation is structured, and what criteria matter most — all without the defensiveness that comes from asking 'who else are you looking at?' Use it in discovery or early qualification to understand the competitive landscape before it becomes a formal RFP process.Direct competitive questions make reps sound anxious — indirect ones make them sound strategic. This prompt produces a set of discovery questions designed to surface the competitive situation naturally: questions about how similar decisions were made in the past, questions about the evaluation timeline that reveal whether an RFP is coming, questions about decision criteria that expose which competitive dimensions they'll prioritize, and questions about who else is involved that reveal how many vendors are being considered. Use this over a direct 'who else are you evaluating?' question when you're early in a relationship and want to understand the competitive dynamics without signaling that you're concerned about them. Tip: the 'how have you made similar decisions in the past?' question is the most reliably useful — it reveals the evaluation process, the decision authority, and whether they've historically favored incumbent vendors or new challengers, all without directly asking about competition.

The prompt

Generate questions to discover competitive situation without being defensive: 1. What else they're evaluating 2. What they like about alternatives 3. What concerns them about alternatives 4. How they
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Variables to replace

YOUR PRODUCT VS. LIKELY COMPETITORS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, Inside Sales
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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