Library/Account Research & Buyer Intelligence/Competitive Intelligence/Map the Competitive Landscape for a Product Category
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Map the Competitive Landscape for a Product Category

List the top 10 competitors in a category, identify market gaps, and define how your company should position.

About this prompt

This prompt maps the competitive landscape for a product category by listing the top 10 players with their positioning, pricing tier, and key differentiator — then identifies where the market gaps are and how your company should position against the field. Use it when entering a new category, refreshing a battlecard set, or preparing for a conversation where you'll be asked 'how do you compare to X?'Competitive positioning without a full landscape view leads to comparisons that miss the most dangerous competitors. This prompt takes your [product category], [company name], and [key differentiator] and produces a structured analysis of the top 10 players: each player's positioning statement, pricing tier (premium/mid/value), primary differentiator, who's winning and why, and where the market gaps are that no player currently owns. The final section positions your company specifically against the landscape. Use this over a point-by-point competitor comparison when you need the full strategic picture, not just a head-to-head matchup. Tip: the 'who's winning and why' analysis is the most useful output for sales directors — it tells you which competitive narratives your team needs to be able to counter confidently versus which competitors rarely come up in real deals.

The prompt

Map the competitive landscape for [PRODUCT CATEGORY]: 1. List the top 10 players 2. For each: positioning, pricing tier, key differentiator 3. Who's winning and why? 4. Where are the gaps in the mark
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Variables to replace

PRODUCT CATEGORY|MY COMPANY|NAME|WHAT MAKES YOU DIFFERENT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePre-Prospecting
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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