Library/Account Research & Buyer Intelligence/Competitive Intelligence/Map the Competitive Landscape for a B2B Market
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Map the Competitive Landscape for a B2B Market

Generate a sales-focused competitive landscape analysis covering direct rivals, substitutes, and GTM implications.

About this prompt

This prompt produces a ten-section competitive landscape analysis for AEs, sales managers, and directors who need a structured view of their market before building positioning or training reps. It covers direct competitors, indirect alternatives, a comparison table, threat ranking, and sales implications. Use it when entering a new segment, refreshing enablement materials, or preparing for a competitive QBR.Sales leaders and senior AEs use this prompt when they need a structured market view that goes beyond a single competitor to cover the full competitive set their reps encounter in deals. The user supplies [COMPANY], [PRODUCT], [INDUSTRY], [TARGET CUSTOMER], [BUYER TITLES], [GEOGRAPHY], and [POSITIONING] — filling in ICP and buyer titles accurately will sharpen the deal-relevant sections significantly. The output includes a competitor comparison table, threat ranking, whitespace analysis, and specific sales implications for positioning, discovery, demo strategy, objection handling, and pricing conversations. This prompt is broader in scope than a single-competitor battlecard; it's best used by sales managers building enablement content or directors preparing for a territory or competitive review, not by a rep who needs a quick rebuttal script for a live deal. For best results, describe your current positioning honestly — the gap analysis is only as useful as the baseline you provide. This prompt is optimized for Claude.

The prompt

You are a senior B2B competitive intelligence strategist and sales enablement advisor. Build a sales-focused competitive landscape analysis for: - Company: [COMPANY] - Product/service: [PRODUCT] - Ind
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Variables to replace

COMPANY | PRODUCT | INDUSTRY | TARGET CUSTOMER | BUYER TITLES | GEOGRAPHY | POSITIONING

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageOngoing/Cross-Stage
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withClaude
CategoryAccount Research & Buyer Intelligence
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