Library/Leadership, Coaching & People Management/Strategy, Planning & GTM Leadership/Map TAM Expansion Opportunities and Sequencing
TestedLeadership, Coaching & People ManagementSame-Day Use (under 30 min)

Map TAM Expansion Opportunities and Sequencing

Identify and score five adjacent market expansion directions, then sequence them by opportunity size and execution risk.

About this prompt

This prompt helps Sales Directors and founder-led sellers evaluate TAM expansion options systematically rather than pursuing adjacencies based on intuition. Use it when you're building an annual GTM plan and need to assess which new buyers, verticals, geographies, or use cases to pursue next. It produces a scored ranking, an expansion sequence, a distraction risk assessment, and a 90-day experiment design for the top opportunity.Expansion decisions made without a structured evaluation often result in chasing adjacent markets that dilute focus without proportionate return. This prompt maps five natural expansion directions — new buyer, use case, geography, vertical, or product — scores each against market size, capability fit, customer overlap, competitive intensity, and time to revenue, then sequences them with a rationale for order. Customize it with [CURRENT PRODUCT] describing what you sell today, [CURRENT ICP] defining your established buyer, [CURRENT TAM ESTIMATE] as your baseline market size, and [KNOWN ADJACENCIES] listing any expansion directions you've already identified or discussed internally. Use this prompt during annual planning or a strategic inflection point, not for near-term pipeline work — it operates at a multi-quarter planning horizon. One practical tip: be specific in [KNOWN ADJACENCIES] rather than leaving it blank; the model will generate adjacencies from scratch if you don't provide context, but your internal hypotheses will produce a sharper output than a generic brainstorm.

The prompt

You are a growth strategy consultant who helps SaaS companies identify expansion opportunities. Help me evaluate TAM expansion options. Current state: [current product], [current ICP], [current TAM es
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Variables to replace

CURRENT PRODUCT|CURRENT ICP|CURRENT TAM ESTIMATE|KNOWN ADJACENCIES

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryLeadership, Coaching & People Management
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