Library/Account Research & Buyer Intelligence/Stakeholder & Persona Mapping/Map Buying Committee Roles for Target Account Deal
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)
About this prompt
This prompt helps AEs, SDRs, and BDRs build a structured stakeholder map for a target account deal by identifying who is likely involved in the buying decision and what each role cares about. Use it as step three in a multi-step account research sequence after completing a company profile and pain point analysis. It produces a role-by-role breakdown covering likely title, primary motivation, main concern, and whether each stakeholder is an economic buyer, champion, or evaluator.Entering a deal without a clear map of who is involved in the buying decision — and what each person needs from the process — leads to misallocated attention and late-stage surprises. This prompt takes a target account and your product as inputs and produces a structured stakeholder map identifying the key roles in the buying committee, with four data points per role: most likely title, primary motivation, likely concern about buying, and buying role classification (economic buyer, champion, or evaluator). Customize it with [FILL IN company] as the target account name and [FILL IN product] as a concise description of what you sell — the product description anchors the stakeholder analysis to the actual decision being made rather than producing a generic org chart. Use this as part of a sequenced account research workflow (it references prior steps), not as a standalone tool — it works best when you have company context and pain hypotheses already in hand. One practical tip: after reviewing the output, flag which role you currently have access to and which you're missing — that gap is your multi-threading plan for the deal.The prompt
You are a B2B sales strategist. For [FILL IN company], identify the key roles in the buying decision for our product: [FILL IN product]. For each role, identify: (1) the most likely title, (2) their p
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Variables to replace
FILL IN COMPANY | FILL IN PRODUCT
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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