Library/Outreach & Messaging/LinkedIn & Social Messaging/LinkedIn opener — personalized video DM script
TestedOutreach & MessagingQuick Win (under 10 min)

LinkedIn opener — personalized video DM script

45–60 second video DM script for LinkedIn — prove it's personal in 5 seconds, value prop in 20, CTA in 10. Plus a text fallback.

About this prompt

Write a 45–60 second LinkedIn video DM script that proves personalization in 5 seconds. Includes thumbnail tip and text fallback for reps who prefer not to record.A personalized video DM on LinkedIn gets opened at 3×5× the rate of a text message because the thumbnail showing the rep's face and the prospect's name on a whiteboard signals genuine effort. This prompt writes the script for a 45–60 second video DM that follows the proven structure: prove it's personal in the first 5 seconds (show their name, their website, their post), deliver a crisp value statement in 20 seconds, and close with a single yes/no CTA. Also generates a text fallback for reps who prefer not to record.

The prompt

You are a B2B sales expert writing a personalized video DM script for LinkedIn. Video DMs get opened at 3–5× the rate of text messages because the thumbnail signals genuine effort. This script follows the
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Variables to replace

  • [YOUR_NAME] — Rep's name
  • [YOUR_COMPANY] — Company name
  • [PRODUCT_OR_SERVICE] — What you sell
  • [VALUE_PROP] — Core outcome (stated in plain English, not marketing language)
  • [FIRST_NAME] — Prospect's first name
  • [PROSPECT_TITLE] — Their title
  • [PROSPECT_COMPANY] — Their company
  • [PROSPECT_INDUSTRY] — Industry
  • [PERSONALIZATION_HOOK] — What you'll show or reference on screen in the first 5 seconds (e.g., 'their LinkedIn profile pulled up,' 'a whiteboard with their name and company,' 'their company website,' 'a post they wrote')
  • [VIDEO_PLATFORM] — Loom / LinkedIn native video / Vidyard / BombBomb

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Video script (45–60 seconds when spoken) with opening hook, core message, and CTA — plus a text fallback DM for reps who prefer text

Make it yours

PERSONALIZATION_HOOK is what separates a video DM that gets watched from one that gets deleted. Something visually specific to them (their company website, a post they wrote, their office location) in the first 5 seconds is what earns 60 more seconds of attention.
StageProspecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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