Library/Outreach & Messaging/LinkedIn & Social Messaging/LinkedIn opener — job change signal
TestedOutreach & MessagingQuick Win (under 10 min)

LinkedIn opener — job change signal

LinkedIn opener for a prospect who just changed roles — the single highest-converting signal. Reference the transition, not the congratulations.

About this prompt

Write a LinkedIn opener for a prospect who just changed roles. No 'congratulations' — reference what their first 90 days likely look like and connect it to your value prop.A job change is the single highest-converting LinkedIn outreach signal. A new executive arriving at a company has budget authority, mandate to make changes, and a 90-day window where they're actively evaluating how to build or upgrade the function they now own. This prompt builds an opener that acknowledges the change without being sycophantic, connects the new role's likely priorities to your value proposition, and gets to a CTA before the window closes. The connection request note is included for cases where you're not yet connected.

The prompt

You are a B2B sales expert writing a LinkedIn opener for a prospect who just changed roles or companies. A job change is the single highest-converting LinkedIn outreach signal. This message acknowledges th
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Variables to replace

  • [YOUR_NAME] — Rep's name
  • [YOUR_COMPANY] — Company name
  • [PRODUCT_OR_SERVICE] — What you sell
  • [VALUE_PROP] — Core outcome
  • [FIRST_NAME] — Prospect's first name
  • [PREVIOUS_COMPANY] — Where they came from
  • [NEW_COMPANY] — Where they just joined
  • [NEW_ROLE] — Their new title
  • [DAYS_SINCE_CHANGE] — How long ago (e.g., '2 weeks,' '30 days')
  • [NEW_ROLE_CONTEXT] — What their new company/role likely means for their priorities (e.g., 'Series B company scaling their finance function,' 'post-merger integration still underway')

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

LinkedIn message (60–90 words) + new-role rationale explaining why this is the right moment to reach out + connection request note (280 chars, if not yet connected)

Make it yours

NEW_ROLE_CONTEXT is the upgrade field. 'You joined a new company' is generic. 'You joined [Company] as VP of Finance 3 weeks ago and they just closed a Series B — your first 90 days are going to be all about financial infrastructure' is the opener that earns a reply.
StageProspecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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