Library/Outreach & Messaging/LinkedIn & Social Messaging/LinkedIn opener — they engaged with your content
TestedOutreach & MessagingQuick Win (under 10 min)

LinkedIn opener — they engaged with your content

LinkedIn opener for a prospect who engaged with your post or article. Continue the conversation they already started — don't restart it as a sales pitch.

About this prompt

Write a LinkedIn opener for a prospect who liked, commented on, or shared your content. Continue the conversation they started — don't restart it as a pitch.When a prospect engages with your content — a post you wrote, an article you published, a video you recorded — they've signaled genuine interest in the topic, not just tolerance for your existence. This prompt builds an opener that picks up the thread of what they engaged with and brings it into a private conversation naturally. The key distinction: you're not selling because they liked your post. You're continuing a conversation they started by engaging. The variation covers both the comment case (respond to their specific words) and the like-only case (respond to the topic).

The prompt

You are a B2B sales expert writing a LinkedIn opener for a prospect who engaged with content you created — a post, article, or video. When a prospect likes, comments on, or shares your content, they've sig
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Variables to replace

  • [YOUR_NAME] — Rep's name
  • [YOUR_COMPANY] — Company name
  • [PRODUCT_OR_SERVICE] — What you sell
  • [VALUE_PROP] — Core outcome
  • [CONTENT_TOPIC] — What your post/article was about
  • [FIRST_NAME] — Prospect's first name
  • [PROSPECT_TITLE] — Their title
  • [PROSPECT_COMPANY] — Their company
  • [PROSPECT_INDUSTRY] — Industry
  • [ENGAGEMENT_TYPE] — liked / commented / shared / reposted
  • [THEIR_REACTION] — What they said in the comment, or 'liked only'

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

LinkedIn message (50–80 words) + content signal logic explaining why this engagement type warrants a DM + variation for a comment vs. a like-only

Make it yours

YOUR_CONTENT_TOPIC is the key input. The more specific your content focus, the more targeted the bridge to your value prop. If you post about 'AI in sales,' the bridge to a sales tech product is obvious — and credible.
StageProspecting
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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