Library/Outreach & Messaging/LinkedIn & Social Messaging/LinkedIn cold DM sequence (connection + opener)
TestedOutreach & MessagingQuick Win (under 10 min)

LinkedIn cold DM sequence (connection + opener)

Full two-message LinkedIn cold sequence — connection note and follow-up opener — with hook rationale, in one prompt run.

About this prompt

Two-part LinkedIn cold sequence: a connection request note (280 chars) and a follow-up opener after they accept. One prompt run, two ready-to-use messages with hook rationale.This prompt builds the full first-touch LinkedIn sequence in a single run. The connection note is hard-capped at 280 characters and never mentions your product. The follow-up opener leads with outcome, bridges to their specific role, and ends with a single CTA. Fill in the HOOK with something real: a post they wrote, a company milestone, a shared interest. Generic hooks produce generic responses. A specific hook is the difference between a reply and a scroll-past.

The prompt

You are a B2B sales expert writing LinkedIn outreach for a sales rep. Write a two-part LinkedIn cold outreach sequence: a connection request note and a follow-up opener message sent after the connection i
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Variables to replace

  • [YOUR_NAME] — Rep's name
  • [YOUR_COMPANY] — Company name
  • [PRODUCT_OR_SERVICE] — What you sell
  • [VALUE_PROP] — Core outcome
  • [FIRST_NAME] — Prospect's first name
  • [PROSPECT_TITLE] — Their job title
  • [PROSPECT_COMPANY] — Their company
  • [PROSPECT_INDUSTRY] — Their industry
  • [HOOK] — Personalization angle (e.g., 'their recent post about X,' 'company just raised Series B')

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Connection request note (280 chars max with count) + follow-up opener (60–90 words) + hook rationale

Make it yours

The HOOK field is everything. 'I saw your post about CRM data quality last week' always beats 'I noticed we have similar networks.' Spend 90 seconds finding one real thing.
StageProspecting
SeatAE, SDR, BDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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