TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Lead Scoring Model ICP Behaviors Rubric

Generate a weighted lead scoring model based on your ICP firmographics and behavioral signals to help SDRs prioritize and route inbound leads faster.

About this prompt

This prompt helps SDRs, BDRs, and RevOps teams build a structured lead scoring rubric that assigns point values to firmographic fit and behavioral signals. It produces a reusable framework for prioritizing inbound leads, routing good-fit prospects to AEs, and disqualifying or nurturing poor-fit leads. Use it when inbound volume is high and reps are spending time on leads that rarely convert.

The prompt

Help me build a lead scoring model for our inbound leads. I'll describe our ICP and tell you what behaviors indicate buying intent. Produce a scoring rubric with point values for each criterion, tier
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Variables to replace

FILL IN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR, RevOps / Sales Ops, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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