Library/Deal Strategy & Stakeholder Management/Deal Planning & Opportunity Strategy/Identify Strategic Market Opportunities
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Identify Strategic Market Opportunities

Evaluate market opportunities across customer, geographic, and product dimensions and score by attractiveness.

About this prompt

This prompt identifies and evaluates strategic market opportunities for a specific company — covering unmet customer needs, geographic expansion options, product extension opportunities, and partnership paths — scored against attractiveness and feasibility. Use it during strategic planning when identifying the next growth vector.Growth strategy discussions without a structured opportunity evaluation framework produce decisions based on who argued most convincingly rather than what the evidence supports — this prompt builds the framework. Provide your [company's current position], [product and customer data], and [strategic constraints] and get an analysis covering: unmet customer needs within your current market, geographic segments where your solution has unmet demand, adjacent product opportunities that leverage current capabilities, partnership or channel opportunities, and each opportunity scored on market size, competitive intensity, your right to win, and investment required. Use this over a general strategy prompt when you're comparing options for where to invest growth resources rather than how to execute a chosen direction. Tip: the 'right to win' score is the most discipline-forcing dimension — it forces an honest assessment of whether your current capabilities actually position you to compete in each opportunity, filtering out attractive markets where you'd enter as a disadvantaged challenger.

The prompt

Evaluate potential opportunities for [Company Name] within its market and suggest strategies for capitalizing on these opportunities to drive growth.
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Variables to replace

COMPANY NAME

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePre-Prospecting
SeatSales Director, AE, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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