Library/Leadership, Coaching & People Management/Strategy, Planning & GTM Leadership/Identify Buyer Process Friction Points
TestedLeadership, Coaching & People ManagementQuick Win (under 10 min)

Identify Buyer Process Friction Points

Analyze rep complaints and buyer feedback to surface the top 10 friction points in the buying process with actionable

About this prompt

This prompt helps sales managers and directors diagnose friction in the buying process by combining rep feedback and buyer signals into a prioritized friction map. It produces the top ten friction points with a suggested AI-assisted or process change for each. Use it during GTM planning cycles, post-loss reviews, or when the team senses that deals are slowing down for reasons that aren't showing up cleanly in the CRM.Reps and buyers both experience friction in the buying process, but they rarely describe it in the same terms — this prompt reconciles both perspectives into a single, actionable list. It takes raw feedback from your team and from buyers and synthesizes the top ten places where the process is creating unnecessary drag. Paste your rep complaints into [rep_feedback] (survey responses, Slack venting, 1:1 notes, win/loss debrief summaries) and your buyer feedback into [buyer_feedback] (post-sale survey data, champion quotes, recorded call snippets, NPS comments). The output names each friction point, identifies whether it originates on the rep side, the buyer side, or both, and proposes a concrete change — whether that's an AI-assisted workflow, a process adjustment, or a handoff improvement. This prompt is a leadership and ops tool, not a rep task — the output is most useful as an agenda for a cross-functional friction-reduction sprint. For best results, include feedback from both won and lost deals so the friction map reflects the full range of buyer experience rather than only the deals that failed.

The prompt

“From this list of rep complaints {rep_feedback} and buyer feedback {buyer_feedback}, identify the top 10 friction points in our buying process. For each, suggest an AI‑assisted or process change that
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StageOngoing/Cross-Stage
SeatSales Manager, Sales Director, RevOps / Sales Ops
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryLeadership, Coaching & People Management
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