Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/ICP Hypothesis Validation Current Customer Lost Questions
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

ICP Hypothesis Validation Current Customer Lost Questions

Build structured ICP validation questions from customer win, loss, and churn patterns to sharpen your ideal customer definition.

About this prompt

This prompt generates a set of diagnostic questions designed to test whether your current ICP holds up against actual win/loss and churn data. It's most useful for AEs, sales managers, RevOps teams, and founder-led sellers doing a formal ICP review or preparing for a planning cycle. Use it before prospecting sprints or when inbound quality is declining and you need to pressure-test your assumptions.

The prompt

I think my ICP is [DESCRIPTION]. Help me validate this hypothesis: 1. Questions to ask current customers 2. Questions to ask prospects who didn't buy 3. Data points to analyze in my CRM 4. External re
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Variables to replace

DESCRIPTION

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, SDR, Founder-Led Seller, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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