Library/Meeting Prep & Discovery/Discovery Question Design/Hidden Decision Factors Real Criteria Questions Status Quo Political Personal
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Hidden Decision Factors Real Criteria Questions Status Quo Political Personal

Generate discovery questions designed to surface unstated criteria, political dynamics, and status quo attachment in active deals.

About this prompt

This prompt produces a targeted set of discovery questions aimed at revealing the real decision-making factors prospects don't volunteer — including political considerations, personal motivations, status quo bias, and informal evaluation criteria. It's designed for AEs and inside sales reps running structured discovery on active opportunities. Use it when surface-level discovery has been completed and you need to go deeper on what's actually driving or blocking a decision.

The prompt

Generate a set of questions specifically designed to uncover how [PROSPECT] will actually make their buying decision — not just what they say their criteria are, but the real criteria. For each of the
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Variables to replace

PROSPECT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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