Library/Prospecting & Pipeline Creation/Cold Calling & Voicemail/Handle 'Your Price Is Too High' Objection
TestedProspecting & Pipeline CreationQuick Win (under 10 min)
About this prompt
This prompt gives AEs a framework for responding to price pushback without caving on discount. It covers total value positioning, cost-of-inaction comparisons, and rebundling options. Use it when a prospect flags price as a barrier during evaluation or negotiation.Price objections almost always signal a gap in perceived value, not an absolute budget ceiling. This prompt walks reps through five response angles: establishing ROI in the prospect's own terms, comparing the price to the cost of inaction, unbundling the offer to identify what's essential vs. optional, exploring payment structure flexibility, and building a formal business case. If the buyer named a cheaper alternative, it adds a like-for-like comparison, and it returns both a spoken talk track and a written reply. It includes an ROI calculation framework that reps can populate with deal-specific numbers. Fill in [PROSPECT ROLE], [PRICE OBJECTION], [QUOTED PRICE AND TERM], [BASELINE METRICS], [EXPECTED IMPROVEMENT], [OFFER COMPONENTS] and [FLEXIBLE TERMS], plus [COMPETITOR PRICE] if one was mentioned, before you run it; if the baseline metrics are missing, it gives you questions to get them instead of inventing a number. Use this prompt during evaluation and negotiation stages, not early discovery; bringing up price defense too early signals that you expect to be undercut. Practical tip: before jumping to ROI math, confirm that price is the real objection — sometimes it's a proxy for a different concern the prospect hasn't named yet.The prompt
Act as an enterprise negotiation coach and produce a structured response to a price objection that defends value without defaulting to a discount.
Context:
● Prospect role: [PROSPECT ROLE]
● Price obj
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Variables to replace
PROSPECT ROLE|PRICE OBJECTION|QUOTED PRICE AND TERM|BASELINE METRICS|EXPECTED IMPROVEMENT|OFFER COMPONENTS|FLEXIBLE TERMS|COMPETITOR PRICE
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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