Library/Prospecting & Pipeline Creation/Cold Calling & Voicemail/Handle 'Your Price Is Too High' Objection
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Handle 'Your Price Is Too High' Objection

Build a structured response to price objections using ROI framing, cost-of-inaction analysis, and value unbundling.

About this prompt

This prompt gives AEs a framework for responding to price pushback without caving on discount. It covers total value positioning, cost-of-inaction comparisons, and rebundling options. Use it when a prospect flags price as a barrier during evaluation or negotiation.Price objections almost always signal a gap in perceived value, not an absolute budget ceiling. This prompt walks reps through five response angles: establishing ROI in the prospect's own terms, comparing the price to the cost of inaction, unbundling the offer to identify what's essential vs. optional, exploring payment structure flexibility, and building a formal business case. It includes an ROI calculation framework that reps can populate with deal-specific numbers. There are no placeholders — the structure is designed to apply broadly. Use this prompt during evaluation and negotiation stages, not early discovery; bringing up price defense too early signals that you expect to be undercut. Practical tip: before jumping to ROI math, confirm that price is the real objection — sometimes it's a proxy for a different concern the prospect hasn't named yet.

The prompt

Write cold call voicemail scripts. Context: ● Target: [TITLE at COMPANY TYPE] ● My company: [NAME] ● My value prop: [ONE SENTENCE] ● Why them specifically: [PERSONALIZATION ANGLE] ● My callback number
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Variables to replace

TITLE AT COMPANY TYPE|NAME|ONE SENTENCE|PERSONALIZATION ANGLE|NUMBER

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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