Library/Meeting Prep & Discovery/Discovery Question Design/Generate SPIN Selling Discovery Questions by Category
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Generate SPIN Selling Discovery Questions by Category

Generate 12 SPIN Selling discovery questions — three per category — tailored to a specific buyer role, company type

About this prompt

This prompt produces a complete SPIN Selling question set — three questions each for Situation, Problem, Implication, and Need-Payoff — customized for a specific job title, company type, and industry. It's designed for AEs, SDRs, and BDRs preparing for discovery calls where structured questioning is more likely to surface real pain than a free-form conversation. Use it when prepping for a first or second discovery meeting with a new buyer type or in a new vertical.Discovery calls fail most often not because reps ask bad questions, but because they cluster at the surface — lots of Situation questions, almost no Implication or Need-Payoff questions that help the prospect articulate the cost and value of change. This prompt generates a balanced 12-question SPIN set, structured to move the conversation from current state to felt pain to consequence to desired outcome. Fill in [JOB TITLE] with the specific title you're meeting, [COMPANY TYPE] with the organization structure (startup, enterprise, public company, etc.), and [INDUSTRY] with the vertical. All 12 questions are written to be open-ended and conversational — not interrogative. Use this prompt for new buyer personas or new verticals where your instinctive question set may not be calibrated; if you're meeting a buyer type you've sold to dozens of times, adapt rather than replace your existing question bank. The most common way to improve the output is to add context about your solution area so the Implication and Need-Payoff questions connect naturally to the pain your product solves.

The prompt

Generate a SPIN Selling discovery question set for a meeting with [JOB TITLE] at a [COMPANY TYPE] in [INDUSTRY]. Create 3 questions for each SPIN category: SITUATION (current state — understand how t
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Variables to replace

JOB TITLE|COMPANY TYPE|INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR, BDR, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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