Library/Meeting Prep & Discovery/Discovery Question Design/Generate SPIN Questions for Any Product and Persona
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)
About this prompt
This prompt generates five questions for each SPIN category — Situation (establish context), Problem (surface difficulties), Implication (expand impact), Need-Payoff (articulate benefits) — tailored to your product, target persona, main pain points, and typical objections, with transitions between each phase. It's for AEs, SDRs, and BDRs who want to structure discovery conversations using the SPIN methodology.SPIN is one of the most research-validated sales methodologies available, but most reps who claim to use it haven't written out the actual questions they'll ask. Fill in your product, target persona, top three pain points, and typical objections, and this prompt generates a 20-question bank structured to flow naturally through the four SPIN phases. The Implication questions are where most reps fall short — they ask Situation and Problem questions but skip the phase that expands the problem to business-level urgency. Without implication questions, the buyer doesn't feel the full weight of not solving the problem. The Need-Payoff questions at the end are powerful because they make the buyer articulate the benefits in their own language — that's more convincing than anything you can say. Use this when prepping for discovery calls with a persona you haven't sold to recently, or when coaching a rep whose deals stall after initial discovery.The prompt
Generate SPIN questions for my sales conversations.
Context:
● My product: [WHAT YOU SELL]
● Target persona: [WHO YOU SELL TO]
● Main problems we solve: [TOP 3 PAIN POINTS]
● Typical objections: [COMM
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Variables to replace
WHAT YOU SELL|WHO YOU SELL TO|TOP 3 PAIN POINTS|COMMON PUSHBACK
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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