Library/Meeting Prep & Discovery/Discovery Question Design/Generate SPIN Questions for a Specific Product
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Generate SPIN Questions for a Specific Product

Generate situation, problem, implication, and need-payoff questions tailored to a product and target persona.

About this prompt

This prompt generates a full SPIN question set — situation, problem, implication, and need-payoff — tailored to a specific product and buyer persona. Use it when preparing for a discovery call where you want to lead with questions that build the business case for change rather than pitching immediately.SPIN selling works when the questions are specific to the buyer's role and the problem the product solves — not when they're generic frameworks filled with placeholder words. This prompt takes your [product] and [target persona] and produces four to five questions for each SPIN category: situation questions that establish the current state without wasting time, problem questions that surface the pain your product addresses, implication questions that connect the problem to the business consequences a senior stakeholder cares about, and need-payoff questions that let the buyer articulate the value of solving the problem in their own words. Use this over a generic discovery question list when you want questions calibrated to a specific ICP and product rather than the general methodology. Tip: the implication questions are where most SPIN practitioners underinvest — these are the questions that shift a conversation from 'we have this problem' to 'this problem is costing us in these specific ways,' which is the precondition for any executive buying decision.

The prompt

Generate SPIN questions for selling [PRODUCT] to [PERSONA]: Situation Questions (4): - Understand their current state Problem Questions (4): - Uncover challenges and frustrations Implication Questi
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Variables to replace

PRODUCT|PERSONA|INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, Inside Sales, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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