Library/Meeting Prep & Discovery/Discovery Question Design/Generate SPIN Discovery Questions by Persona
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Generate SPIN Discovery Questions by Persona

Build a 15-question SPIN discovery set — situation, problem, implication, need-payoff — for your persona.

About this prompt

This prompt generates 15 discovery questions organized by SPIN methodology for AEs and SDRs preparing for a discovery call with a specific persona. It produces four situation questions, four problem questions, four implication questions, and three need-payoff questions, all customized to the rep's product and the prospect's role. Use it during call prep when the goal is uncovering real pain rather than surface-level answers.Generic discovery questions produce generic answers — SPIN methodology structures questions to move from current state to recognized need. This prompt generates a custom 15-question set in four SPIN categories, calibrated for a specific persona, company type, and set of problems your product solves. Input the persona title and role, company type, what you sell, the problems you solve, and the call stage (first call versus deep discovery). The situation questions establish context without wasting time on things you should already know; the problem questions surface frustrations the prospect may not have articulated; the implication questions build urgency by exploring consequences; the need-payoff questions help the prospect envision the solution in their own words. Use this over a generic discovery template when you're calling into a new persona type or a new vertical where your standard questions don't land well. For repeat use, customize one or two questions based on what you learned in the last call with a similar prospect.

The prompt

Generate discovery questions that uncover real pain, not surface-level answers. Questions grouped by SPIN methodology and customized for your persona. Tell me who you're talking to and what you sell.
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Variables to replace

TITLE/ROLE | INDUSTRY, SIZE | PRODUCT/SERVICE | LIST | FIRST CALL / DEEP DISCOVERY / ETC.

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR, BDR, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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