Library/Meeting Prep & Discovery/Discovery Question Design/Generate Sandler Pain Funnel Discovery Questions
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)
About this prompt
This prompt produces a Sandler Selling Pain Funnel question set across five levels — surface pain, root cause, emotional impact, cost of pain, and payoff — tailored to a specific job title and industry. It's designed for AEs, SDRs, and BDRs who want to run a discovery conversation that goes deeper than symptoms and uncovers the personal stakes behind a business problem. Use it when prepping for a discovery call where you need the prospect to feel the cost of inaction, not just acknowledge that a problem exists.Sandler's Pain Funnel is built on a simple premise: prospects don't buy because of business problems, they buy because of personal ones. The five-level structure in this prompt moves the conversation from what's broken, to why it's broken, to how it affects the buyer personally, to what it costs, to what solving it would mean — which is the progression that creates urgency. Fill in [JOB TITLE] with the specific title you're meeting, [INDUSTRY] with the vertical, and [YOUR SOLUTION AREA] with the problem space your product addresses. All 13 questions are written to be conversational and empathetic — the Sandler method breaks down when reps use interrogative phrasing, so the prompt explicitly avoids it. Use this prompt when you're in a discovery call where the prospect has acknowledged a problem but hasn't connected it to personal cost or urgency; it's not designed for initial outreach or cold calls where you haven't established enough rapport for this level of probing. For best results, don't fire through all 13 questions in sequence — use them as a bank to draw from as the conversation develops naturally.The prompt
Generate a set of Sandler Selling 'Pain Funnel' questions for a discovery call with [JOB TITLE] in [INDUSTRY]. The pain funnel moves from surface-level problems to emotional, personal impact. Create q
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Variables to replace
JOB TITLE|INDUSTRY|YOUR SOLUTION AREA
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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