Library/Account Research & Buyer Intelligence/Competitive Intelligence/Generate Discovery Landmine Questions Against a Competitor
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Generate Discovery Landmine Questions Against a Competitor

Generate four open-ended discovery questions that help a prospect surface a named competitor's limitations on their own.

About this prompt

This prompt helps AEs and sales engineers build the landmine question section of a competitive battlecard by generating four open-ended discovery questions designed to help a prospect surface a named competitor's known limitations independently. Each question comes with a bracketed annotation explaining which specific competitor gap it is intended to surface. Use it when preparing for a discovery call where the named competitor is already in the deal or is a likely incumbent.Landmine questions are one of the highest-leverage competitive tools in a rep's kit — they let the prospect arrive at a competitor limitation on their own rather than hearing it from you, which makes the insight far more credible. This prompt generates four questions specifically engineered to surface known gaps in a named competitor's product or service without being leading, disparaging, or obviously scripted. Fill in [YOUR COMPANY] and [COMPETITOR] to focus the output on the specific competitive matchup you are preparing for. Each question includes a bracketed note explaining which limitation it is designed to surface, so reps understand the strategic purpose behind asking it and can follow up intelligently when the prospect responds. Use this prompt in discovery call prep when the competitor is named or strongly suspected; it is not suited for situations where you do not yet know who the competition is, in which case a broader discovery framework is more appropriate. For best results, review the bracketed annotations against your own deal experience with this competitor — if the limitations the AI has targeted don't match what you've actually observed as the real friction points in competitive deals, edit the questions before using them so they surface the gaps that actually cost you deals.

The prompt

As part of a sales Battlecard for [YOUR COMPANY] vs. [COMPETITOR], generate 4 'landmine' questions I can plant in a discovery call to help a prospect discover limitations in [COMPETITOR]'s offering on
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Variables to replace

YOUR COMPANY|COMPETITOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageDiscovery
SeatAE, Sales Manager, Sales Engineer
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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