Library/Account Research & Buyer Intelligence/Competitive Intelligence/Generate a Full Competitive Intelligence Report on a Rival
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Generate a Full Competitive Intelligence Report on a Rival

Generate a competitive intel report with a rival's strengths, weaknesses, win/loss patterns, and recommended plays.

About this prompt

This prompt helps AEs, Sales Directors, and strategy teams build a comprehensive competitive intelligence report on a specific competitor. It covers company profile, strengths and weaknesses, win/loss patterns, strategic signals to watch, battle card content, and recommended actions. Use it when a competitor is appearing frequently in deals, entering your market, or when you need to update your competitive positioning before a major pursuit.When a competitor starts showing up consistently in your pipeline, a one-page battle card is not enough — you need a structured intelligence read that tells reps not just what to say, but when they win and when they lose. This prompt generates a full report on [COMPETITOR NAME] organized by company profile, competitive strengths, weaknesses with exploitation angles, win/loss patterns tied to deal characteristics, strategic signals, battle card content, and recommended positioning adjustments. The [SOURCES] field matters: include G2 or Gartner Peer Insights reviews, LinkedIn job postings, recent press releases, or pricing pages you have found — the more specific the inputs, the more grounded the analysis rather than generic competitive commentary. [DEAL CONTEXT] from recent wins and losses where [COMPETITOR NAME] appeared is the highest-value input; pull loss notes and win call recordings before running this. Use this prompt for a named, established competitor you encounter in deals — if you are trying to understand a market landscape or identify who you compete with across a segment, use a market mapping prompt instead. Run the output through your product team before distributing to reps to flag anything that is factually off based on your actual product capabilities.

The prompt

You are a strategic competitive intelligence analyst. Analyze [COMPETITOR] and provide a comprehensive competitive intelligence report for [COMPANY] sales and strategy teams. **COMPETITOR PROFILE**
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Variables to replace

COMPETITOR | COMPANY | COMPETITOR NAME | COMPANY/PRODUCT | MARKET | SOURCES | DEAL CONTEXT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Manager,Sales Director
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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