Library/Meeting Prep & Discovery/Discovery Question Design/Generate a 25-Question Discovery Bank by Persona
TestedMeeting Prep & DiscoverySame-Day Use (under 30 min)

Generate a 25-Question Discovery Bank by Persona

Generate 25 open-ended discovery questions grouped across current state, pain, impact, urgency, process, and risk.

About this prompt

This prompt helps AEs and SDRs produce a bank of 25 discovery questions for a specific offer and buyer persona, grouped into seven intent areas from current state through risk. Every question is open-ended and non-leading, with the two or three highest-impact ones flagged. Use it ahead of a discovery call when you want structured coverage instead of improvising questions in the moment.Weak discovery comes from reps asking whatever surfaces in the moment, leaving whole areas like decision process or success criteria untouched. This prompt generates 25 questions distributed across seven named groups — current state, pain, impact, urgency, buying process, success criteria, and risk — each phrased open-ended and tied to its group's intent. Provide the [OFFER], the buyer [PERSONA], and optionally [DEAL CONTEXT] to sharpen relevance. It's built for the discovery stage and persona-level prep, so it gives you a reusable bank rather than a single-call agenda. The more specific your [PERSONA], the less generic the questions, so describe their role, priorities, and likely pressures rather than just a title. One tip: pull the two or three flagged high-impact questions to the top of your call plan and treat the rest as backup so you don't try to run all 25.

The prompt

You are an expert B2B sales strategist helping a [SALES ROLE, e.g. AE or SDR] generate strong discovery questions. CONTEXT TO FILL IN - Offer: [OFFER] - Buyer persona: [PERSONA] - Sales motion / deal
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Variables to replace

SALES ROLE, E.G. AE OR SDR | OFFER | PERSONA | DEAL CONTEXT, OPTIONAL

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR
DifficultyBasic
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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