Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Find Overlooked ICP Segments Beyond Your Core Market
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Find Overlooked ICP Segments Beyond Your Core Market

Generate 10 specific company types, sub-industries, or roles your current ICP may be underprioritizing.

About this prompt

This prompt analyzes your product, target market, and current ICP to surface 10 specific company types, sub-industries, or buyer personas you may be missing. It's for AEs, SDRs, and founder-led sellers who have a working ICP but want to expand or sharpen their prospecting universe. Use it at the start of a new quarter or when pipeline volume from your primary ICP is thinning.Most reps work a version of the ICP they inherited rather than one they've stress-tested. This prompt challenges that by taking your existing ICP and finding the adjacent segments, overlooked verticals, and secondary personas that fit your product's value but aren't in your current prospecting motion. Fill in [FILL IN product] with a specific description of what you sell and the core problem it solves, define your current target market in [FILL IN target market], and paste your existing ICP criteria into [FILL IN paste ICP] — the more detailed your ICP, the more specific and non-obvious the gaps the prompt can identify. The output is a list of 10 specific targets — not broad categories but precise segments like 'VP of RevOps at 200–500-person B2B SaaS companies that recently implemented Salesforce.' Use the output to build a parallel prospecting sequence for one or two new segments per quarter rather than overhauling your entire motion at once.

The prompt

I sell [FILL IN product] to [FILL IN target market]. Given my ICP below, generate a list of 10 specific company types, sub-industries, or roles I should be targeting that I may be overlooking. ICP: [F
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Variables to replace

FILL IN PRODUCT|FILL IN TARGET MARKET|FILL IN PASTE ICP

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSDR, BDR, AE, Founder-Led Seller
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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