Library/Leadership, Coaching & People Management/1:1s & Rep Development/Facilitate a Value Proposition Workshop for Your Team
TestedLeadership, Coaching & People ManagementQuick Win (under 10 min)

Facilitate a Value Proposition Workshop for Your Team

Generate a facilitation guide for a 2-hour workshop that trains reps to articulate value in buyer language, not vendor

About this prompt

This prompt produces a structured facilitation guide for a 2-hour value proposition workshop, including facilitator prompts, expected outputs, and provocative questions for each agenda section. It's built for sales managers and directors who want to move their team away from feature-led pitching toward buyer-centric value framing. Use it when onboarding new reps, re-energizing a stale pitch, or preparing for a new competitive environment.Reps often default to company-speak when pitching, especially after relying on marketing decks. This prompt generates a full facilitation guide for a 2-hour team workshop designed to break that habit. The agenda runs through six structured sections: exposing bad value props, building ICP empathy maps, drafting persona-specific value statements, peer-reviewing them, stress-testing them competitively, and committing each rep to one statement they'll use the following week. Fill in [YOUR SOLUTION] with the specific product reps are selling, and [COMPETITOR] with the primary competitor you want reps to be able to position against. The output includes facilitator prompts, expected outputs, and one or two provocative questions per section — enough to run the session without additional prep. This prompt is intended for managers running internal enablement, not for external buyer-facing sessions. For best results, run the empathy mapping section with a specific buyer persona in mind rather than a generic ICP, so reps are writing for a real person rather than an abstract archetype.

The prompt

Create a facilitation guide for a 2-hour value proposition workshop with my sales team for [YOUR SOLUTION]. The workshop should help reps articulate value in the customer's language, not ours. Agenda
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Variables to replace

YOUR SOLUTION|COMPETITOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageOngoing/Cross-Stage
SeatSales Manager, Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryLeadership, Coaching & People Management
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