Library/Negotiation, Procurement & Closing/Legal, Security & Compliance/Evaluate Endorsement and Testimonial Compliance
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Evaluate Endorsement and Testimonial Compliance

Assess endorsement and testimonial disclosures for FTC compliance and ethical standards in a specific campaign.

About this prompt

This prompt evaluates a proposed use of endorsements or testimonials for FTC disclosure requirements, typical results versus outlier claims, platform-specific rules, and the ethical considerations of testimonial-based advertising. Use it before publishing a campaign that features customer quotes, influencer endorsements, or social proof claims.Endorsement non-compliance is one of the most common and most enforced advertising violations — this prompt builds a systematic review before publication. Provide your [proposed endorsements or testimonials], [the claims being made], [the channels where they'll appear], and [any compensation or relationship involved] and get an analysis covering: which specific FTC disclosure requirements apply, how to structure disclosures for each channel, whether the testimonial results are representative or outliers requiring a 'results not typical' qualifier, platform-specific rules for sponsored content, and ethical considerations beyond legal minimums. Use this over a general advertising review prompt when testimonials are central to your campaign and the stakes of non-compliance are meaningful. Tip: the 'representative results' assessment is the most frequently overlooked compliance element — using a top-10% customer result without disclosure triggers FTC scrutiny far more reliably than missing a '#sponsored' tag.

The prompt

Investigate the ethical concerns and regulatory guidelines surrounding the use of endorsements and testimonials in advertising for [Product/Service Name]. Provide suggestions for obtaining and present
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Variables to replace

PRODUCT/SERVICE NAME

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StageOngoing/Cross-Stage
SeatAll Roles
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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