Library/Account Research & Buyer Intelligence/Competitive Intelligence/Do a Deep Competitive Analysis of a Specific Rival
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)
About this prompt
This prompt produces a comprehensive competitive analysis of a specific rival covering company profile, product capabilities and gaps, market positioning and narrative, customer profile, pricing model, known weaknesses, and a counter-strategy for deals where they appear. Use it for quarterly battlecard refreshes or before a major competitive deal.Shallow competitive knowledge gets exposed in late-stage deals when buyers ask specific comparison questions — this prompt builds the deep knowledge that holds up under scrutiny. Provide the [competitor name], [your product and category], and any [known customer feedback or deal losses] and get a structured analysis covering: company overview including funding, size, and strategic direction; product capabilities mapped to your shared battleground; their market narrative and who it resonates with; their pricing structure and economic model; their known weaknesses from customer reviews and deal loss data; and a counter-strategy covering when and how to compete against them. Use this over the quick overview prompt when you're building a durable battlecard or preparing for a strategic competitive deal. Tip: the 'customer review' section is the most credible competitive intelligence source — G2 and Capterra reviews by verified users are more reliable than analyst reports for surfacing what customers actually dislike about a competitor.The prompt
Do a deep analysis of [COMPETITOR]:
1. COMPANY OVERVIEW
- What they do
- Funding and investors
- Team size and key hires
- Recent news and direction
2. PRODUCT
- Core features
- Recent releases
- Te
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Variables to replace
COMPETITOR
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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