Library/AI-Era / Emerging Sales Work/Long-Form Content & Thought Leadership/Design a User-Generated Content Program for a Brand
TestedAI-Era / Emerging Sales WorkQuick Win (under 10 min)

Design a User-Generated Content Program for a Brand

Build a complete UGC strategy with prompts, hashtag campaign, submission workflow, legal guidance, and success metrics.

About this prompt

This prompt designs a complete user-generated content program for a brand — covering UGC prompt strategy, hashtag campaign design, submission and curation workflow, legal and rights management guidance, incentive and recognition program, distribution plan for best UGC, and success metrics including volume, reach, and conversion lift. It is for sales managers and founders who want to use customer-created content to build trust and generate pipeline. Use it when launching a customer advocacy program or building social proof infrastructure.Use this prompt when you have a base of satisfied customers and want to systematically turn their experiences into content that helps you reach new prospects. Fill in your brand and product name, target audience ICP, priority platforms, campaign goal, and whether you have an incentive available. The UGC prompt strategy section — which defines what you ask customers to create — is the most important output: poorly designed prompts produce content that does not convert, while well-designed ones surface authentic proof that directly addresses prospect objections. The legal and rights management section is often the piece teams skip and regret later, so treat it as required reading before launching. Use this over a general social proof strategy when you want a complete operational system rather than just the campaign concept. For best output, specify the primary buyer objection you want UGC to address — the AI will design the UGC prompt strategy and curation plan around overcoming that specific hesitation.

The prompt

Acting as a community and UGC strategist, design a user-generated content program. Input: Brand/Product: [name]. Target audience: [ICP/personas]. Platforms: [priority platforms]. Campaign goal: [aware
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Variables to replace

NAME|ICP/PERSONAS|PRIORITY PLATFORMS|AWARENESS/TRUST/CONVERSION|YES/NO AND TYPE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageOngoing/Cross-Stage
SeatSales Manager, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAI-Era / Emerging Sales Work
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