Library/AI-Era / Emerging Sales Work/Hiring, Compensation & Performance/Design a sales comp plan that drives the right behavior
TestedAI-Era / Emerging Sales WorkSame-Day Use (under 30 min)

Design a sales comp plan that drives the right behavior

Design a comp plan that maps pay to the behaviors you want, with anti-gaming guards and side-effect checks.

About this prompt

This prompt helps sales leaders and RevOps design or fix a comp plan so it rewards the behaviors the business actually wants. It produces a behavior-to-pay map, a concrete plan structure, anti-gaming guards, and an unintended-consequences check. Use it when designing a new plan or diagnosing one that's driving the wrong rep behavior.Comp drives rep behavior more than any pep talk, so a plan that rewards the wrong thing quietly steers the whole team off target. This prompt designs a plan from the behaviors you want backward: it maps each element (base/variable mix, quota, commission rates, accelerators, SPIFFs) to a behavior, builds in guards against predictable gaming like sandbagging and cherry-picking, balances attainability against stretch, and pressure-tests for side effects such as an expansion incentive that makes reps ignore new logos. Provide the ROLE and what you need from it, the behaviors to drive (NEW LOGOS / EXPANSION / RETENTION / DEAL SIZE / SPECIFIC PRODUCTS / FAST RAMP), the current plan and what's wrong with it, your constraints (BUDGET, OTE TARGETS, MARKET NORMS), and ANY KNOWN GAMING. Treat the output as a design model, not a final determination, since real numbers need finance, HR, and leadership sign-off. A practical tip: fill in ANY KNOWN GAMING honestly, because the anti-gaming guards are only as good as the loopholes you name.

The prompt

I'm designing (or fixing) a sales comp plan, and comp drives behavior more than any pep talk — get it wrong and reps optimize for the wrong thing. Help me design one that drives the outcomes we actual
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Variables to replace

ROLE — SDR/AE/CSM/ETC. | NEW LOGOS / EXPANSION / RETENTION / DEAL SIZE / SPECIFIC PRODUCTS / FAST RAMP | IF FIXING — WHAT BEHAVIOR IT'S MIS-DRIVING | BUDGET, OTE TARGETS, MARKET NORMS | ANY KNOWN GAMING

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageOngoing/Cross-Stage
SeatSales Director,Sales Manager,RevOps / Sales Ops
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAI-Era / Emerging Sales Work
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