Library/Account Research & Buyer Intelligence/Competitive Intelligence/Design a New Product Category to Win It
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Design a New Product Category to Win It

Define a new category name, narrative, and criteria that positions your product as the obvious category leader.

About this prompt

This prompt helps you design a new product category rather than competing in an existing one — defining a category name, the problem narrative that makes the category necessary, the criteria that make a product fit the category, and why you're the obvious leader. Use it when competing in an existing category has become a race to the bottom on features and price.Category creation is the highest-leverage go-to-market move in B2B sales, but it fails when the category name doesn't reflect a real buyer pain. This prompt takes your [current category], [what makes you different], [the problem you solve better than any existing category defines it], and produces: a new category name that passes the 'does this describe a real buyer problem' test, the narrative arc that makes the existing category inadequate, the three to five criteria that define the new category and explain why only you can lead it, and the positioning language for the website, outbound, and sales conversations. Use this over a competitive positioning prompt when you've identified that the real issue is being compared to the wrong alternatives rather than losing to the right ones. Tip: the category criteria design is the most strategic output — criteria should be things you can actually deliver that your competitors structurally can't, not just current capability gaps.

The prompt

Help me create a new category instead of competing in an existing one: Current category: [WHERE I'M USUALLY PLACED] Problem with that category: [WHY IT'S BAD] What makes us different: [UNIQUE APPROAC
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Variables to replace

WHERE I'M USUALLY PLACED|WHY IT'S BAD|UNIQUE APPROACH

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Founder-Led Seller, Sales Manager
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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